KATLYN SANSONE WENTZEL
Simply Protein for Pets
This project began with a single brand: Waggin' Train. The parent company, wanting to expand into other pet treat brands, needed a new parent company name and brand, as well as a new website to house it all. First, we created the parent company brand: Simply Protein for Pets. Then I designed a parent company landing page website, with the capabilities to expand as more brands were added under the umbrella. I also designed the Waggin' Train products.
I designed this website while at Magnetize.
The parent company logo needed to be friendly and inviting, to convey SPP's mission and vision. They are pet parents first and foremost, so they are dedicated to the health and happiness of pets everywhere. The old logo was generic and cramped feeling. The new logo feels approachable, and features their tagline, "Treat on Purpose".
The Waggin' Train brand is all about simple and straight-forward ingredients. Its meaty texture and natural appearance is highlighted by the design of the mostly clear packaging. I created photorealistic illustrations of dogs to go on each package, with the different breeds chosen to help the consumer connect with the dog treat.
Visit the website
The Waggin' Train brand is a slight refresh of their old brand. Keeping the existing structure as not to alienate the current consumer base, the new design is a refreshed take on a simple brand with simple ingredients. The website was designed with woocommerce on the back end, to eventually be able to sell products directly to the consumer. For now, it has a store locator feature where people can buy Waggin' Train in stores.