KATLYN SANSONE WENTZEL
Momentum Academy
Momentum Academy (formerly EAGLE College Preparatory Schools) is a public charter school with four campuses in St. Louis City, serving students in grades K-8. As they separated from their parent company, they needed a new brand and website.
I designed this brand and website while at Magnetize, and it earned a Silver w3 Award in the website category.
A new identity
I designed the new logo with the intent to modernize the brand with a nod toward their academic heritage. The top of the shield comes to an upward point reflecting the upward momentum of scholars’ academic careers. The open book represents the uninhibited, curious nature of children while forming a hidden letter “M.” The three dots remind stakeholders of the importance of character, confidence and community.
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The consistent line weight throughout the design represents unity. The result is a modern take on traditional themes, with subtle meaning ingrained within the new mark.
Visit the website
I purposely designed the website with an intuitive, mobile-first design that not only allows current parents to easily access the information they need but guides prospective families through an easy and meaningful digital journey. The website is easy to use, but still playful with on-load animations and soft shapes.